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SERVICES

OUR SERVICES
We provide customized solutions relating to patents, trademarks, industrial designs, copyrights and trade secrets.

PATENT

TRADEMARK

INDUSTRIAL DESIGN

COPYRIGHT

OTHERS

PATENT QUOTES

“If people had understood how patents would be granted when most of today’s ideas were invented, and taken out patents, the industry would be at a complete standstill today. The solution to this is patent exchanges with large companies and patenting as much as we can.”
Bill Gates

“The patent system… secured to the inventor for a limited time exclusive use of his inventions, and thereby added the fuel of interest to the fire of genius in the discovery and production of new and useful things.”
Abraham Lincoln

PATENT SERVICES

  • Patent Searching
  • Freedom to Operate Search
  • Patent Advisory
  • Patent Drafting
  • Patent Filing
  • Maintenance of Annuity Fee
  • Patent Portfolio Reporting

PATENT BASICS

A Patent is an exclusive right granted for an invention, which is a product or a process that provides a new way of doing something, or offers a new technical solution to a problem. It is an agreement between inventor and the government, the inventor need to disclose the information fully in return of 20 years exclusivity in specific territory.

A Utility Innovation is an exclusive right granted for a “minor” invention which does not require to satisfy the test of inventiveness as required of a patent.

  • New
  • Involve an inventive step
  • Industrially applicable
  • Other requirements : Technical in nature

  • Discoveries, scientific theories and mathematical methods
  • Plant or animal varieties or essentially biological processes for the production of plants or animals, other than man-made living micro- organisms, micro-biological processes and the products of such micro-organism processes
  • Schemes, rules or methods for doing business, performing purely mental acts or playing games
  • Methods for the treatment of human or animal body by surgery or therapy, and diagnostic methods practiced on the human or animal body

Section 13 of Malaysian Patent Act

An invention is new if it is not anticipated by prior art. Grace period of disclosure occurred within one year preceding the date of the patent application and if such disclosure was by reason or in consequence of acts committed by the applicant or his predecessor in title.

  • Everything disclosed to the public, anywhere in the world, by written publication, by oral disclosure, by use or in any other way, prior to the priority date of the patent application claiming the invention.
  • The contents of a domestic patent application having an earlier priority date than the patent application to the extent that such contents are included in the patent granted on the basis of the said domestic patent application.

An inventive shall be considered as involving an inventive step if, having regard to any matter which forms part of the prior art such inventive step would not have been obvious to a person having ordinary skill in the art (POSITA).

  • Exclusive rights
    Patents provide the exclusive rights and exploit the invention for twenty years from the date of filing of the patent application.
  • Strong market position
    Able to prevent others from commercially using your patented invention.
  • Higher returns on investments
    Intellectual property system may contribute to bring high rates of return on capital.
  • Opportunity to license or sell the invention
    If you chose not to exploit the patent yourself, you may sell it or license the rights to commercialize it to another enterprise which will be a source of income for your SME.
  • Increase in negotiating power
    If your SME is in the process of acquiring the rights to use the patents of another enterprise, through a licensing contract, your patent portfolio will enhance your bargaining power. That is to say, your patents may prove to be of considerable interest to the enterprise with whom you are negotiating and you could enter into a cross licensing arrangement where, simply put, the patent rights could be exchanged between your enterprise and the other.
  • Positive image for your enterprise
    Business partners, investors and shareholders may perceive patent portfolios as a demonstration of the high level of expertise, specialization and technological capacity within your company. This may prove useful for raising funds, finding business partners and raising your company’s market value.

Duration of Patent

:

A patent is protected 20 years from the date of filing.

Duration of UI

:

A Utility Innovation is protected 10 + 5 + 5 years from the date of filing subject to use.

Any person may make an application for a patent or for a Utility Innovation either alone or jointly with another person. The word “person” is not limited to natural persons and thus also includes, for example, a company.

Invention is a new product or process that solves a technical problem. In order to invent, inventors first identify a need or problem. Then they will think of a creative way to solve the problem, and work hard to make that solution possible.

Innovation is the implementation of a new or significantly improved product (good or services), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations. There are four types of innovation which is:

  • Product Innovation
    A good or service that is new or significantly improved. This includes significant improvements in technical specifications, components and materials, software in the product, user friendliness or other functional characteristics.
  • Process Innovation
    A new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.
  • Marketing innovation
    A new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
  • Organisational innovation
    A new organisational method in business practices, workplace organisation or external relations.

TRADEMARK QUOTES

“A great trademark is appropriate, dynamic, distinctive, memorable and unique.”
Primo Angeli

“Every Trade Mark you build adds to the financial value of your business, much more than your tangible assets.”
Kalyan C. Kankanala

TRADEMARK SERVICES

  • Trademark Availability Search
  • Trademark Filing
    (Malaysia and Foreign Filing)
  • Trademark Watching
  • Trademark Portfolio Reporting
  • Trademark Strategy and Advisory

TRADEMARK BASICS

Trademark is a sign which distinguishes the goods and services of one trader from those of another. A mark includes a device, brand, heading, label, ticket, name, signature, word, letter, numeral or any combination of these.

  • Prohibited Marks
    If the use of which is likely to confuse or deceive the public or contrary to law.
  • Scandalous or Offensive Matter
    If it contains or comprises any scandalous or offensive matter or would not otherwise be entitled to protection in any court of law.
  • Prejudicial to the Interest or Security of the Nation
    Registrar bears the responsibility of determining the trade mark, whether it might be prejudicial to the interest or security of the nation. It may be that a mark contains an inflammatory statement or words.

  • Origin
    A trade mark helps to identify the source and those linked for the products and services trade in the market.
  • Choice
    A trade mark assists consumers to choose goods and services with ease.
  • Quality
    Consumers define a certain trade mark for its known quality.
  • Marketing
    Trade mark play a significant role in promoting. It’s common for consumers to make purchases based on continuous effect of advertising.
  • Economic
    Recognized trade mark is a valuable asset. Trade marks may be licensed or franchised.

Intellectual Proprietary privileges in relation to a trade mark may be established through actual use in the marketplace and registration provides for:

  • Exclusive Rights
    Registered trademarks owners have exclusive right to use their marks in trading. They also have the rights to take legal action for infringement under the Trade Mark Law against others who use their marks without consent. They can either take civil action or lodge complaints to Enforcement Division for appropriate actions under the Trade Description Act 1972.
  • Legal Evidence
    Registration certificate issued by Registrar Office is a prima facie evidence of trade mark ownership. A certificate of registration serves as an important document to establish the ownership of goods exported to other countries.

Trade mark registration is valid for ten years from the date of application and may be renewed every ten years.

INDUSTRIAL DESIGN QUOTES

“Creativity is allowing yourself to make mistakes, design is knowing which ones to keep.”
Scott Adams

“Everything is designed. Few things are designed well.”
Brian Reed

“Design is a solution to a problem. Art is a question to a problem.”
John Maeda

INDUSTRIAL DESIGN SERVICES

  • Design Availability Search
  • Design Filing
    (Malaysia and Foreign Filing)
  • Design Monitoring
  • Design Portfolio Reporting
  • Design Right Protection Strategy and Advisory

INDUSTRIAL DESIGN BASICS

An industrial design means features of shape, configuration, pattern or ornament applied to an article by any industrial process which in the finished article appeal to the eye and are judged by the eyes.

  • Fulfil the interpretation of Industrial design
  • New in Malaysia or elsewhere
  • Not contrary to public order or morality

  • A method or principle of construction
  • The designs of articles depend upon the appearance of another article which forms an integral part of the article
  • It differs only in immaterial details or features
  • The features of the article are dictated solely by function

Owner of a registered design has the exclusive right to make, import, sell or hire out any article to which the design has been applied.

  • A registered industrial design is given an initial protection period of 5 years from the date of filing.
  • Extendable for a further four consecutive terms. The maximum protection period is 25 years.

Authors, Designers, Company or Individual(s).

COPYRIGHT QUOTES

“The copyright bargain: A balance between protection for the artist and rights for the consumer.”
Robin Gross

“Only the person (who owns a copyright) can tell if it’s infringing their copyright.”
Richard Law

COPYRIGHT SERVICES

  • Preparation of Statutory Declaration
  • Preparation of Related Forms
    - CR1 (original work)
    - CR2 (compilation or derivative)
  • Copyright Portfolio Reporting

COPYRIGHT BASICS

Copyright is the exclusive right to control creative works created by the author, copyright owner and performer for a specific period governed under the Copyright Act 1987.

  • Literary works
  • Musical works
  • Artistic works
  • Films
  • Sound recordings
  • Broadcasts
  • Derivative works

Types of Copyright

Duration

Literary, Music or
Artistic Works

During the life of author plus 50 years after his or her death.

Film, Sound Recordings and Performer

50 years from the work was published, fixed in a fixation for the film and sound recording. For performer, the copyright work shall subsist from the performances was perform or fixation in a sound recording.

Broadcast

50 years shall be computed from the which the broadcasts was first made.

  • Legal Rights
    Author, copyright owner and performer is given an exclusive right to control under the copyright law. Legal rights that are given to them includes the rights to enforce their copyrighted works in cases for infringement either by civil or criminal action. In term of criminal prosecution, it is conducted by the Enforcement Division of Ministry of Domestic Trade, Cooperative and Consumerism (MTDCC) or Royal Malaysian Police.
  • Economic Rights
    Economic rights that are given to right holders includes rights of reproduction, rights of communication to public, rights to perform, showing or playing to the public, rights of distribution and rights of commercial rental. This rights can be exercised during the period of protection governed under Copyright Act 1987. Economic rights allow the owner of rights to derive financial reward from the use of his works by the user or commercial purposes. Form of economic rights can be by way of assignment, licensing and testamentary disposition.
  • Moral Rights
    Paternity Rights -
    This rights allows the author to claim the originality rights of his or her creation.

    Integrity Rights -
    This right authorizes the author to prevent any users from distortion, mutilation or other modifications of his or her works whereby the result of the modification will significantly alter the original work and adversely affect the author’s honour or reputation.

Whoever use any copyrighted works without consent or authorization from the author, copyright owner and performer, it may constitute an infringement under Copyright Act 1987. Amongst the act of infringement includes :

  • Reproduces in any material form, performs, shows or plays or distributes to the public
  • Imports any article into Malaysia for the purpose of trade or financial gains
  • Makes for sale or rent any infringing copy
  • Sells, rent or by way of trade, exposes or offers for sale or rent any infringing copy
  • Distributes infringing copies
  • Possesses, otherwise than for his private and domestic use, any infringing copy
  • Exhibits in public any infringing copy by way of trade
  • Makes or has in his possession any contrivance used or intended to be used for the purpose of making infringing copies

OTHERS

“Intellectual property is the oil of the 21 century. Look at the richest men a hundred years ago; they all made their money extracting natural resources or moving them around. All today’s richest men have made their money out of intellectual property.”
Mark Getty

OTHER SERVICES

  • Denomination search
  • Preparation of report
  • Filing new plant varieties protection
  • Provide expertise to advise the requirement of variety.

  • Biological material deposit (Budapest treaty) particularly for cases that requires PCT Filing.
  • Preparation of Documents, Transportation of Sample and obtaining Accession No.

  • Preparation of IP valuation report based the purpose of valuation either for assignment, licensing, merger & acquisition, collateral or financing purposes.
  • Determination of damages for IP litigation.

  • IP awareness: An introduction to IPR’s.
  • IP an engine for economic growth.
  • Promotion of innovation: The use of patent information.
  • Patent drafting: A guide for beginners.
  • Why SME? Why trademark? – (NSB)
  • TRIZ Level 1

  • Provide advisory on IP issues
  • Assist client in ensuring the IPR is protected and advice on freedom to operate
  • Provide expert opinions regarding infringement and patent validity
  • Help our clients identify highly experienced litigation attorneys to meet their specific needs
  • Preparing case analysis and comparison chart
  • Assist in search of suitable Expert Witness

NORUNNUHA SDN BHD

  • +603-8922 2518
  • +6012-582 2518
  • info@norunnuha.com
  • A-27-10, Kompleks Evo, Menara A,
    Jalan Pusat Bandar 2, Seksyen 9,
    43650 Bandar Baru Bangi,
    Selangor Darul Ehsan, Malaysia.
    View Location

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